SEO training in hyderabad
DIGITAL MARKETING AND SEO BASICS
- What is Digital Marketing ?
- Importance of Internet Marketing
- How the search engine works ?
- Google Search Architecture and Ranking methodology
- Search algorithm updates
- Understanding the SERP and Search Operators
- Latest Updates (Panda & Penguin update)
- Bing and Yahoo Search
SEO ANALYSIS AND INITIAL PLANNING
- Business Analysis
- Website SEO Audit
KEYWORDS RESEARCH AND ANALYSIS
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Finding the best keywords for project.
- Localized Keywords Research
SEO ON PAGE PROCESS
- Basics of Website Designing / Development (Basics of HTML)
- Usability and User Experience in website
- HTML Validation using W3C
- Google SEO Guidelines
- Website Structure and Navigation Optimization
- Filename and Folder structures
- Title Tag Optimization
- Keyword Research
- Meta Tags Optimization
- Meta Description Optimizations
- Headers Optimization
- SEO Content Writing
- Anchor Links Optimization
- Internal Link Strategy
- Image Tag Optimization
- Page Speed Optimization Tool
- Footer Optimization
- Creating HTML and XML sitemaps
- URL Redirecting Techniques (Non WWW to WWW, 301, 302)
- Custom Error Pages
- Robot.txt and Blocking URLS in GWT
- Black hat SEO Techniques
GOOGLE WEBMASTERS TOOLS
- Adding a Site and Verification Process
- Google analytics
GOOGLE WEBMASTERS TOOLS
- Adding a Site and Verification Process
- Google analytics
CONFIGURATION
- Settings
- Geographic Settings
- URL Parameters
- Site Links
HEALTH
- Crawl Errors
- Crawl Stats
- Google Fetch
- Blocking the Crawler and blocked pages
OPTIMIZATION
- Sitemaps
- Remove URLS from index
- HTML Suggestions
- Content Keywords
DYNAMIC SITE OPTIMIZATION TECHNIQUES
- Concepts of Dynamic SEO
- Working with URL Rewrites (mod_rewrite - apache)
- Adding Titles and Meta Tags
- Working with Word press CMS
- Off Page Optimization Techniques
- Introduction to Offsite Optimization
- Submission to search engines
- Linking Building Methodology
- Types of Linking Methods (One Way and Two Way )
- Links Checking Tools
- Directory Submissions for SEO
- Social Bookmarking
- Local Business Listing (Local SEO)
- Classifieds Posting
- Forum Signatures and Blog Comments
- Blog creation(or) web 2.0 pages
- Article Submissions
- Press Release Submission
- RSS feeds
REPORTS AND MANAGEMENT
- Website Position Analysis
- Website Monthly Reports
- Goals and Conversions
ADDITIONAL USEFUL TOPICS
- Face book, YouTube, Twitter
- Affiliate Marketing Basics
- Google Ad sense Training
All the concepts will be implemented in live seo project.
If you want to know more about SEO Training do not hesitate to call +91-9393 002 123 or mail us on info@unitedglobalsoft.com
